To be fair, you need to compare Cherub Rubs products versus another Certified Organic Products. Organic ingredients are much more expensive than natural ingredients. Cherub Rubs uses mainly organic ingredients and the products are Certified Organic, which means they contain no synthetic or genetically modified chemicals, no pesticides, no chemical fertiliser and no contaminants like heavy metals in the soil. The production of Cherub Rubs products has to go through an annual audit for its raw material sourcing, production, storage and transportation before they can renew the Organic Certificate. All this ensures quality control but also costs extra. This is the reason why Fully Certified Organic products are more expensive. In the market, a lot of the products labelled ‘Natural product’ or ‘Certified Organic’, in fact doesn’t mean that it is all natural or organic. Most of the times, the ‘Certified Organic’ label only applies to a single ingredient, usually not achieving 95% organic ingredients, with some brands using chemical preservatives. The best and easiest way to identify if the product is Fully Certified Organic is to check if the Organic Certificate No. is being printed on its label. Certified Organic products are cost effective in the long run by maintaining healthy skin.